Spend Today
—
True ROAS
—
CPP
—
Rev / LPV
—
VSL Finish Rate
—
Scale Signal
⏳ Warming
Meta Ads Performance
Last 7 Days
Total Spend
—
Ad budget consumed
Impressions
—
—
Frequency
—
Avg times seen
CTR (Link)
—
Target: ≥ 1.5%
CPC
—
Cost per click
Outbound Clicks
—
To landing page
Landing Page Views
—
—
Hook Rate
—
3-sec views ÷ impr
ThruPlay Rate
—
Full video watches
Initiate Checkout
—
—
Purchases
—
—
Front-End CVR
—
LPV → Purchase
CPP
—
Target: ≤ $37
Meta ROAS
—
Reported by Meta
CPM
—
Cost per 1K impr
Cost / Meta LPV
—
Spend ÷ landing page views
Blended Cost / VSL View
—
All paid spend ÷ Vturb views; not attributed
Blended Cost / VSL Finish
—
All paid spend ÷ Vturb finishes; not attributed
Ad Engagement Rate
—
Reactions + comments ÷ impr
Spend Velocity
—
vs $50/day budget
Paid Media — Channel Mix
All Live Data
Total Paid Spend
—
Meta + NewsBreak
Meta Spend
—
NewsBreak Spend
—
Blended MER
—
Stripe net ÷ paid media
NewsBreak Clicks
—
Via NewsBreak API
Scaling Intelligence
Revenue / Meta LPV
—
The scaling signal: Rev ÷ LPV
Rev/LPV vs Cost/LPV
—
Scale if > 1.0x
Breakeven CPP
—
FE + avg OTO contribution
Days to Breakeven
—
At current ROAS
Attribution Gap
—
Needs Vturb-to-checkout join key
VSL Finish → IC Rate
—
Needs Vturb-to-checkout join key
Revenue — Stripe Live
LIVE
Gross Revenue
—
Live charges excluding configured internal tests
Net Revenue
—
After refunds
True ROAS
—
Stripe net ÷ all paid spend
Net Profit
—
Net rev − all paid spend
AOV
—
Avg order value
Rev / Buyer
—
Unique buyer LTV
OTO Take Rate
—
OTO orders ÷ FE buyers
Refund Rate
—
—
Unique Buyers
—
Distinct customers
OTO Revenue
—
Backend total
OTO Rev / Buyer
—
Backend per FE buyer
Profit Margin
—
Net profit ÷ gross
Declined Cards
—
Decline rate: —
Cart Abandon Rate
—
Cancelled intents ÷ all
Checkout CVR
—
Paid ÷ attempted checkouts
Total Checkout Attempts
—
All intents (incl. failed)
Performance Trend
Daily Spend · Purchases · CPP
Day-over-Day Breakdown
| Date | Spend | Impr | Clicks | CTR | LPV | Checkouts | Purchases | CVR | CPP | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
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Creative Performance
Last 7 Days
| Ad Name | Status | Spend | Impr | CTR | CPC | CPM | Hook Rate | Hold Rate | Avg Play | Checkouts | Purchases | CVR | CPP | ROAS | Spend % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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CPP by Creative
ROAS by Creative
CTR by Creative
Spend Distribution
NewsBreak Ads Performance
All Live Data
Connecting to NewsBreak reporting…
Spend
—
Reported media cost
Impressions
—
NewsBreak delivery
Clicks
—
Reported traffic clicks
CTR
—
Clicks ÷ impressions
CPC
—
Cost per click
CPM
—
Cost per 1K impressions
Complete Payments
—
NewsBreak tracking event
CPA
—
Spend ÷ complete payments
Complete Payment ROAS
—
Tracked payment value ÷ spend
Add to Cart
—
NewsBreak tracking event
Daily Delivery
Spend & Clicks by DayRealtime reporting
Campaign Performance
| Campaign | Spend | Impressions | Clicks | CTR | CPC | CPM | Payments | CPA | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Loading NewsBreak campaigns… | |||||||||
Ad-Level Performance
| Ad | Spend | Impressions | Clicks | CTR | CPC | CPM | Payments | CPA | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Loading NewsBreak ads… | |||||||||
Funnel Flow
Last 7 Days
Loading funnel…
Front-End CVR
—
LPV → Purchase
Checkout → Purchase
—
Cart abandonment inverse
Click → Purchase
—
End-to-end conversion
LPV → Checkout
—
Intent rate
Cart Abandon Rate
—
1 − (Purchase ÷ Checkout)
Confirmed Sales by Funnel
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Stripe-Confirmed Conversions
Matching VSL attribution…
| Sale Date | Checkout Funnel | VSL Variant | Amount | Attribution Status |
|---|---|---|---|---|
| Loading confirmed sales… | ||||
OTO Stack Performance
Take Rate Bars
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| Step | Product | Price | Orders | Revenue | Take Rate | Rev / FE Buyer | % of Gross |
|---|---|---|---|---|---|---|---|
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Pixel Event Health
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Stripe Balance
LIVE
Available Balance
—
Ready to payout
Pending Balance
—
In transit
Total Charged
—
All-time gross
Total Refunded
—
All-time refunds
Net Revenue
—
Gross − refunds
Stripe Fees Est.
—
~2.9% + $0.30
Revenue Over Time
Daily Revenue vs Ad Spend
Recent Charges
| Date | Customer | Amount | Funnel Step | Status |
|---|---|---|---|---|
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Core Unit Economics
Blended CAC
—
All paid media ÷ Stripe front-end payments
LTV
—
Gross per unique buyer
LTV : CAC
—
Target: ≥ 3x
Contribution Margin
—
Net rev − ad spend
CM %
—
Target: ≥ 30%
Rev / Click
—
Target: ≥ $1.00
RPM
—
Rev per 1K impr
OTO Rev / Buyer
—
Backend per FE buyer
Break-Even CPP
—
Max CPP to break even
Profit / Customer
—
LTV − CAC
Payback Period
—
Days to recoup spend
Effective CPM
—
Spend ÷ (impr ÷ 1000)
Conversion Rates
Checkout → Purchase
—
Target: ≥ 40%
Click → Purchase
—
Target: ≥ 1%
LPV → Purchase
—
Target: ≥ 3%
LPV → Checkout
—
Intent rate
Scaling Projections
Based on current AOV
| Daily Budget | Est. Purchases/Day | Est. Daily Revenue | Est. Daily Profit | Est. Monthly Revenue | Est. Monthly Profit | ROAS |
|---|---|---|---|---|---|---|
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Revenue Composition
Profit Sensitivity — CPP vs Daily Budget
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Business Banking — CHARGECASTER LLC
SLASH
Credit Available
—
Ready to spend
Credit Posted
—
Settled charges
Cash Available
—
Liquid cash
Cash Posted
—
Settled deposits
Active Cards
—
Virtual cards
Account Number
—
Business Platinum
Virtual Cards
Loading cards…
Ad Spend Reconciliation
Meta Reported Spend
—
From Meta Ads API
Slash FB Card Spend
—
Card ••4846
Discrepancy
—
—
Net Profit (Bank View)
—
Stripe net − Slash spend
Cashback & Rewards
Cashback Earned
—
All-time rewards
Cashback Redeemed
—
Applied to balance
Pending Cashback
—
Earned − redeemed
Effective Ad Cost
—
Spend − cashback
Recent Transactions
| Date | Description | Amount | Card | Category | Status |
|---|---|---|---|---|---|
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Funnel Health Score
Ad Efficiency
—
—
Funnel Conversion
—
—
Revenue Quality
—
—
Overall Score
—
—
Industry Benchmarks vs Your Numbers
| Metric | Your Number | Target | Industry Avg | Status |
|---|---|---|---|---|
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A/B VSL Comparison
2 Variants
Engagement & Revenue Attribution
Loading Stripe attribution…
| Variant | Views | Starts | Play Rate | Finishes | Finish Rate | Drop-Off | Stripe Sales | Stripe Revenue | Vturb Conv. | Winner |
|---|---|---|---|---|---|---|---|---|---|---|
| Loading A/B data… | ||||||||||
A/B Daily Finish Rate Trend
VSL Performance — Active A/B Traffic
All Live Data
Total Views
—
Unique sessions that loaded VSL
Video Starts
—
Pressed play
Play Rate
—
Views → Starts. Target: ≥ 70%
Video Finishes
—
Watched to end
Finish Rate
—
Starts → Finish. Target: ≥ 20%
Drop-Off Rate
—
Left before end
VSL → Checkout Rate
—
Requires Vturb-to-checkout join key
VSL → Purchase Rate
—
Requires Vturb-to-Stripe join key
Media & VSL Volume — Not Attributed Journey
Daily VSL Performance
| Date | Views | Starts | Play Rate | Finishes | Finish Rate | Drop-Off |
|---|---|---|---|---|---|---|
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Daily Views, Starts & Finishes
VSL Intelligence
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